Yellow background with the cover of "Crazy Rich Asians", which is pink text on a background of gold glitter

Who Benefits When a Book Becomes a Movie?

Turning books into movies is a hugely popular trend in the movie business right now. Production companies love it because so little risk is involved—a fan base is premade, the story has proved it connects with audiences, and it’s easier than generating a plot in-house. It seems like most recent big blockbusters are based on …

Young woman pulling a book off the shelf of a bookstore; the entire picture is dominated by bookshelves and books are stacked on the floor.

Genres on the Market: Which Should We be Paying Attention to?

An essential quality of literature is genre—genres “[come] with certain built-in codes, values, and expectations” and “[help] the author communicate with the audience”. From a somewhat more market-oriented perspective, we “buy certain books because we have enjoyed similar stories in the past.”  But what genres do the best? What books are people buying most? There’s …

A shelf of various Young Adult books, taken from an angle to make it look endless.

Why are “Casual” Reviewers So Important?

It’s not a secret that authors and publishers rely on places like Kirkus Reviews, the New York Times, and Publisher’s Weekly to say nice things about a book so the publisher can put it on the cover. These official kinds of reviews are understandably important and relevant—publications like the New York Times are trusted, credible …